A compelling homepage design is one that’s clear, concise, and captures the viewer’s attention right away. It also needs to tell visitors what your website is all about, and what they can expect to find as they continue to explore your site. This is one of the reasons why a lot of websites include the same elements in their homepage design.
The main goals of a website homepage design are:
- To give viewers an idea of what to expect from the website.
- To clarify the website’s focus.
- To draw viewers to the website’s main offerings.
- To encourage viewers to act on their main offerings.
With that in mind, to make sure your homepage design is optimized for conversions, there are several elements that you need to include, such as the following:
Important Elements of a Successful Homepage Design for Your Website
1. Logo and Branding Elements
Your website’s homepage design should include your company’s logo, as well as the branding elements such as your website’s color scheme and font. By including these elements, you are establishing your company’s identity, and letting viewers know that the website they are on is yours.
Make sure your logo and branding elements are consistent from your homepage all throughout your website. If you have a logo, you can use it as a graphic, or you can use it as a text link that links to your website’s home page.
2. Mission Statement and Tagline
If you want your website homepage design to attract viewers, you should include a mission statement and tagline. Both tell viewers what your website is all about, and what they can expect to find as they navigate through your site.
Keep your mission statement short and simple. For example, if you run a cooking school website, then your mission statement could be: “To provide you with easy, step-by-step cooking lessons that will teach you how to cook like a professional chef in your own kitchen.”
Your tagline could then be “Cooking Made Simple.” Your tagline should be a few words that describe what your website is about.
3. A Strong Call to Action
Your homepage design should include a strong call to action. The purpose of the call to action is to compel viewers to continue to your website and to do what you want them to do.
Depending on your website, your call to action could be a powerful lead magnet, a free trial, an offer, or a download. Make sure that your call to action is clear, and that it tells viewers what you want them to do.
4. Clear Navigation Menus
The navigation menu of your website needs to be clear, concise, and easy to follow. If you want your homepage design to lead viewers to where you want them to go, then your nav menu needs to be user-friendly.
For example, you could have a dropdown menu that shows the different categories within your website. Your homepage could then have a link that leads viewers to the full navigation menu of your site.
The Bottom Line: Why You Need to Tailor Your Website’s Homepage Design
When designing your website, it’s important to remember that you’re designing it for your audience. As a result, it’s important to tailor your website’s home page design to them.
Remember, your website homepage design should do more than just provide information about your company and your offerings. To help you optimize your website homepage design for conversions, consider the tips above or ask for help from a professional web designer.
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