Boise web design FALCON logo

6 Elements Needed in High-Quality Web Design

Every business needs a web design that reflects who they are and provides value. Whether you’re designing a new website or redesigning one, knowing what to include is vital. After all, the first impression is an important one.

Good website design includes elements like consistency, colors, typography, images, simplicity, and functionality. The design should build trust and encourage visitors to take action.

Many elements contribute to how a website is regarded when designed. Here are six must-have elements you need in high-quality web design:

Clear Communication

When you read something but are confused as to what it’s trying to convey, it is not effective communication. It is the same with websites: if you do not understand what the site has to offer, you will not bother to stay on it. The first goal is to communicate clearly what the brand is offering customers.

The site must provide concise information about the business, its services, and its products. If the content is too complicated to comprehend, it will not be read.


A website that is designed too complex can be very confusing. If the design is too busy, it will distract viewers from the critical information they are looking for. It will slow the user down and take too much time to load.

A good rule of thumb is to design web pages to look like only a few hundred kilobytes in size (even though it may take up much more space). If the site is too complex, it will look like it is full of images, scripts, and other elements that might slow down the site and ruin the user experience. If you want your website to be as fast as possible, it must be designed with simplicity.

A Clear Purpose

What is the purpose of your website? What do you want the viewer to do on your website? How do you want your brand to be interpreted on the web?

The purpose of your site is what you want to accomplish on the web and how you want your audience to perceive you and your business. If you are unclear about the purpose, you might complicate the web design process.

Responsiveness and Usability

You want your site to be mobile-friendly. With more and more people accessing the Internet through their smartphones and tablets, a mobile-responsive website is necessary.

In addition, if you want customers to access your website, it must be functional. An adequately organized site with easy navigation can help your customers find what they are looking for.

Personality and Visual Appeal

A website is an extension of a brand’s personality. It should be fun and exciting. This way, viewers will want to return to your website for more. Colors, fonts, images, and other design elements can also be used to grab visitors’ attention and make them want to stay on the site. By combining these elements, you can tell a story to engage your customers and draw them to your website.

Clear Information and Call to Action (CTA)

Your website is an investment, and it should create a return on that investment since it is a channel for you to connect with your audience. Make sure the information you provide about your products and services is complete and easy to find.

Furthermore, you need to include clear calls to action so your landing pages can convert. The main CTA can be a phone number, email address, running promo, or free content. You can add more secondary calls to action that lead the viewer to the next level, such as a newsletter sign-up.


When effectively using a website to convey your brand image, you should always aim to create an eye-catching website and a pleasure to navigate. Through strategic planning and proper execution, you can use your site to enhance your company’s reputation, making it a vital component of your business’s overall growth and advancement.

Are you looking for custom web designers in Boise? Engage the services of a web design agency you can rely on. We create and manage first-class websites. Please contact Falcon Design immediately so that we can help you enhance your user experience and return on investment!