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How Website Design Will Affect the ROI of a Business

web designer working on a site

Businesses have realized the importance of having a website in addition to their physically located outlets. Businesses have also realized that they cannot rely on customers to seek them out but must instead draw potential customers in by making their website visible. While there are many factors that affect the success of any website, one […]

Top 5 Reasons Keyword Research Is Critical for Business Websites

keyword research

First, what is keyword research? In the world of online marketing, keywords are the specific words people are using online to search for what they want, and keyword research is to review the data from the use of specific keywords. When creating a business website or Google Ad, keyword research results should help form the […]

Website Page Speed

Website page speed

Page speed is a substantial ranking element for Google search engine results. The faster a site is, the much better it ranks on Google as well as the better it does for users seeing the website. Slow website page speed can cost you a possible visitor and a couple of positions in Google or Bing […]

Responsive Web Design

Responsive design for desktop, laptop, and phone browsing window sizes.

Everyone wants a mobile version of their website. When it comes to making websites, it’s impossible to stay up to date on every new screen size. Producing a site variation for each resolution and new device would be impossible, or at least impractical. Should we simply suffer the effects of losing visitors from one device, for […]

Benefits of Custom Web Design

What to look for in a website

Every business has a unique value to offer customers, and that value should be presented online in a clear, differentiating, and desirable way.